Reading the Inci on our labels*
To make the nature of our ingredients even more convenient and explicit, we have chosen to highlight ingredients of natural origin and plant extracts in green and mark those from organic agriculture with an asterisk. The other ingredients, written in black to represent the effort of scientific research, were carefully selected to create blends of actives that work in a synergistic way and thus maximise the effectiveness of the formula.
Actyva products are formulated without the use of: Ammonia, Ammonium Lauryl Ether Sulfate, Grapefruit Seed Extract, HFC 152A in aerosols, ingredients derived from animals if these have been sacrificed , Methylchloroisothiazolinone and Methylisothiazolinone, Methylene Glycol, Nanomaterials, Parabens, Paraphenylenediamine, Paraphenylenediamine derivatives, Petrolatum, Paraffin oils and waxes, microbeads from PE/PP/PET/PMMA/Nylon, Retinol, SLES, SLS, Triclosan.
Drawing inspiration from the principles of green chemistry, we use a high percentage of ingredients of natural origin in our product formulas. This percentage is clearly marked on the front label of every product.
We promote a more respectful way of making cosmetics, one that safeguards life and nature in all of its forms. As a result, Actyva formulations are ICEA Vegan certified, which ensures that in the ingredients and throughout the entire production cycle of Actyva products, no raw material, process aid or auxiliary agent of animal and GMO origin is used.
We prefer short supply chain raw materials to reduce packaging and transport-related CO2 emissions. For this reason, many years ago we converted a 21-hectare piece of land near our production plant to organic agriculture. We call it our Kemon Open Lab, an open-air laboratory where the best locally sourced organic ingredients are tested. Our Velian Complex was created here, a patented blend of medicinal plant extracts that work synergistically to produce soothing, emollient and protective effects, boosting the effectiveness of our Actyva products.
We believe choosing sustainable packaging is crucial to minimise our impact on the planet. Actyva packaging is largely made from Green PE, an innovative non-petroleum based material obtained from sugarcane, helping to reduce greenhouse gas emissions.
We implement actions to reduce the impact that emissions produced have on our planet. We only use clean energy from renewable sources and voluntarily adhere to the Kyoto protocol, offsetting our total CO2 emissions from methane gas use.